Contact:

Alex Tasker

Digicel Barbados Ltd

1-246-262-7058

alex.tasker@digicelgroup.com

DIGICEL SUPPORTS ONE OF ITS EMPLOYEES, DAVE CUMBERBATCH AS HE LAUNCHES HIS FASHION DESIGN LINE AT BMEX

-       Digicel is fully backing the launch of Jireh Designs at BMEX 2010

Monday, May 11^th – Bridgetown, Barbados: Digicel recently announced its support of Dave Cumberbatch, one of the company’s members of staff as he launches his fashion design label Jireh Designs at BMEX 2010.

Dave Cumberbatch, undoubtedly a gifted designer developed a passion for fashion from as early as 8 years old, and in 2005 studied garment making at Leezan’s Fashion where he developed skills in drafting patterns and learnt different techniques in putting together design pieces. In 2007, he pursued another 3 month course in drafting patterns to further enhance his knowledge.   But come September, he will be studying fashion design at the Barbados Community College.

Through the years, Dave has been designing and making formal gowns for clients, family and friends, and at the staff talent show last December his colleagues saw his talent first hand on the Digicel runway.  From beaded bodices, to satin and crushed silk gowns, over 8 models strutted his gowns which were distinctly different and simply beautiful. One of Digicel’s Corporate Customer Care Executives, Dave admits that he admires the designs of Wayne Smith and Robert Carvallie, and grew up watching his grandmother and mother sewing and designing outfits for as long as he can remember.

With BMEX around the corner, Dave is ready to launch his label “Jireh Designs” to the public.  And this meticulous, trendy and confident designer is far from nervous.  In fact he is excited and ready to take his designs to the next level, with the support from his wife Gayna from whom most of his inspiration comes.

Alex Tasker, Digicel’s Head of Sales & Marketing stated that Digicel is thrilled to support Dave as he launches his designs at BMEX.  He stated, “Digicel is proud of Dave and recognizes his talent and attention to detail on his designs which will make him a force to be reckon with in the industry.  Our employees are not only excellent at their jobs, but are talented and artistic.   We will be at BMEX to support and cheer on Dave and wish him all the best”.

In thanking Digicel, Dave stated that he is pleased by the support of Digicel.  He indicated, “The name of my label “Jireh” is biblical and means that all help and inspiration come from God. I wanted a powerful name which was meaningful to me and I got it.  I am delighted that Digicel is backing me and their support and confidence in me is appreciated beyond words.

Patrons of BMEX 2010 can also purchase any part of the Jireh collections after the show on May 24^th.

ABOUT DIGICEL GROUP

After nine years of operation, Digicel has 9.1 million customers across its Caribbean and Central American markets and is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets. By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting-edge of wireless communications. The company is also a recent entrant to the Central American market in Panama and Honduras, where is has 1.6 million subscribers.

Digicel is incorporated in Bermuda and now has operations in 32 markets worldwide. Its Caribbean and Central American markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Panama, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. The Caribbean company also has coverage in St. Martin and St. Barts. Pacific markets comprise: Fiji, Nauru, Papua New Guinea, Samoa, Tonga and Vanuatu.

In total, across its 32 markets, Digicel has over 10.7 million subscribers.

Digicel is the lead sponsor of Caribbean and Central American sports teams, including the West Indies Cricket Team and Special Olympics teams throughout the region. Digicel is also the title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel, which are the Caribbean and Central American qualifiers to the CONCACAF Gold Cup. And in the Pacific, Digicel is the proud sponsor of several national rugby teams including the Digicel Fiji 7s, Digicel Tonga Ikale Tahi 7s and 15s and the Digicel Vanuatu 7s and 15s. Digicel also sponsors the Vanuatu Cricket team.

Visit www.digicelgroup.com  for more information on Digicel.