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Dwayne Mapp

Al-Hart P.R. Inc.

Tel: +1 246 426-8936

alhart@sunbeach.net

DIGICEL CONTINUES SUPPORT OF COHOBBLOPOT

Tuesday, July 12, 2011 - (Bridgetown, Barbados): A spectacular event filled with loads of energy and an entertaining line-up featuring the much anticipated return of Trinidad’s Machel Montano can be expected at Kensington Oval on Sunday, July 31, 2011 when Cohobblopot - one of the biggest shows of the Crop Over festival, comes off with continued support from title sponsor, Digicel.

The annual event, which is staged by the National Cultural Foundation (NFC), will also feature an extensive cast of the most popular artistes for the season including Lil’ Rick and Mr. Dale and promises to be a true cultural spectacle catering to all generations.

Alex Tasker, Digicel’s commercial director, noted that the company’s support for Cohobblopot formed part of Digicel’s overall Crop Over involvement and the company was proud to be associated with the show over the years.

“Cohobblopt is a signature event of the Crop Over festival and Digicel is pleased to be onboard for the seventh consecutive year. The innovative approach adopted by the organizers who have worked diligently to continuously enhance the quality of the production has made it one of the most dynamic and entertaining events of the festival. 

“It is this kind of innovation that Digicel has become synonymous with which is why our association with this event is a perfect fit. Digicel is truly the Bigger, Better Network with our superior customer care, extensive range of handsets, top-of-the-line products and amazing promotions so it is was an obvious decision why we chose to get involved,” he said.    

Tasker added that in keeping with its offering for the festival, Digicel has launched its Crop Over Summer promotion allowing its customers to win big. 

“Through this special promotion we will be giving away $50 000 in prize money.    Two lucky Digicel customers will instantly win $25 000 each for either topping up with $20 or more; paying their postpaid bill in full on or before the due date or activating any of our prepaid bundles including SMS Bundles, Friends and Family,   Prepaid Data Bundles, Prepaid BlackBerry Bundles and Ring Back Tones,” he stated.

ENDS

ABOUT DIGICEL GROUP

After nine years of operation, Digicel Group Limited has 10.8 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

It is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.