Contact:

Dwayne Mapp

Al-Hart P.R. Inc.

Tel: +1 246 426-8936

alhart@sunbeach.net

DIGICEL LAUNCHES THREE PROMOTIONS IN CELEBRATION THE 2011 BARBADOS REGGAE FESTIVAL

Wednesday, April 20, 2011 – Bridgetown, Barbados: Digicel customers across the island will be catching the reggae fever and winning big as the mobile telecommunications launches three promotions in celebration of the 2011 Digicel Barbados Reggae Festival, which runs from April 25, to May 1, this year.

As part of the its overall involvement with the festival, which boasts top international act Wyclef Jean along with Beenie Man, Sizzla, Queen Ifrica and Gyptian among many others, “the Bigger, Better Network” recently launched its ‘April Text to Win’, ‘Reggae Festival Q&A Online Giveaway’ and ‘Talk, Text, Bling and Win’ promotions for its customers to win various reggae festival related prizes during the month of April.

Alex Tasker, Digicel’s commercial manager, explained that as title sponsors of the biggest music festival in Barbados, the company launched the promotions to give back to its customers for their continued loyalty and to ensure that they had an opportunity to enjoy all that the festival has to offer.

“Through the ‘Talk, Text, Bling and Win’ promotion, which runs from April 6 to 23, one lucky customer will win a Digicel Reggae Festival Pack consisting a Nokia X2 handset, selected posters and CDs and two general passes to all events of the festival for simply talking for three minutes, sending three of more text messages or paying their bill in full and on time during the period.

“Our text to win promotion, customers can win various prizes including reggae festival artist CDs, $200 in airtime and passes to Reggae on the Hill for texting the word REGGAE to 7171 and playing the ‘Unscramble Word’ games while through the online promotion, which runs from April 12 to 29, our Facebook and Twitter users will have the opportunity to win tickets to the five events of the festival for answering the Reggae Question of the Day,” Tasker explained.

ENDS

About Digicel Group

After over nine years of operation, Digicel Group Limited has 11.5 million customers across its 32 markets in the Caribbean, Central America and the Pacific.  The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions.  Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel.  In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean.  The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe,

Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu.  Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.