DIGICEL SUPPORT FOR TWO MORE MAJOR EVENTS IN THE 2011 CROP OVER FESTIVAL

Tuesday, July 26, 2011 – (Bridgetown, Barbados): The popular ‘10 to 10’ party and Celebration Time’s Big Tuesday Celebration Show are two more of the major events that will bear the brand of Digicel as the mobile telecommunications company continues to invest in the success of Crop Over 2011 with sponsorship of a number of events and shows that make up the sweetest summer festival.

This year ‘10 to 10’ will feature four big bands including Soca Kartel, Krosfyah, and Strategy along with Kes and his band from Trinidad who will join an extensive cast featuring 25 local acts and ten DJs for 12 hours of non-stop entertainment on Saturday, July 30, in the Carlisle Car Park including Mikey – Party Monarch, Lil Rick – 2^nd place winner in the Party Monarch competition and both Digicel Ambassadors, Blood, Alison Hinds and more. While, the Big Tuesday Celebration Show will feature Lil’ Rick and the Hypa Family, RPB – the Sweet Soca Winner and also a Digicel Ambassador, Allison Hinds along with the best acts for Crop Over on Tuesday, July 26, 2011 at the Garfield Sobers Gymnasium.

Alex Tasker, Digicel’s commercial director, stated that the company was pleased to be involved with the two events, noting that it formed part of Digicel’s overall Crop Over contribution as it continues to help develop the festival and Barbados’ diverse cultural landscape.

He stated: “We view our sponsorship of these two events as worthy as they will definitely provide the best in entertainment for the thousands who attend the shows. Our association with both ‘10 to 10’ and Celebration Time calypso tent has proven to be mutually rewarding and we look forward to these exciting events. As part of involvement with ‘10 to 10’, we will be offering our prepaid customers a top-up special where they will receive an additional $5 every time they top-up with $10 from 12 a.m. on Saturday July 30, to 10 a.m. Sunday, July 31.”   

Tasker added that as part of the company’s over all Crop Over celebrations, Digicel launched its summer promotion where two lucky customers will win $25 000 each. “Through the promotion, which runs from July 1, to August 31, 2011, Digicel customers who top up with $20 or more; pay their postpaid bill in full on or before the due date or activate any of Digicel’s prepaid bundles including SMS Bundles, Friends and Family, Prepaid Data Bundles, Prepaid BlackBerry Bundles and Ring Back Tones will have the opportunity to win the cash prizes,” he said.

ENDS

ABOUT DIGICEL GROUP

After ten years of operation, Digicel Group Limited has 11.5 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.